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广州中华广场改造

Renovation of Guangzhou Zhonghua Plaza 

地点:中国广州市
规模:56,687m2
类型:城市商业综合体
时间:2020
状态:入围
Location:Guangzhou, China
Size:56,687m2
Type:Urban Commercial Complex
Time:2020
Status:Concept Design

200302_新星投资广州中华广场商业改造-AUD2.jpg

中华广场作为广州千禧年前后的最具影响力的商业地标,承载了一代广州人的城市记忆。改造设计以广州新时代商业标杆为目标,全面升级室内外空间、界面及流线。以地球奇境为主题,串联多个特色商业场景,打造引领时尚潮流的城市购物休闲公共空间。

外立面改造重新诠释了中华广场东立面飞扶梯与北广场跨年倒数的城市记忆符号,新增三个广州之眼作为商场新的城市标志,通过结合动感简约的造型与先进的多媒体光电技术,赋予中华广场全新的都市商业形象。

zhonghua Plaza, as the most influential commercial landmark in Guangzhou around the millennium, bears the memory of a generation of Guangzhou people. The transformation design is aimed at the business benchmarks of Guangzhou New Era and comprehensively upgrades the indoor and outdoor spaces, interfaces and flows. With the theme of the wonderland of the earth, multiple characteristic commercial scenes are connected in series to create a fashion shopping and leisure public space in the city.

The renovation of the facade reinterprets the city memory symbol of the countdown to the escalators on the east facade of Zhonghua Plaza and the North Plaza. Three new Guangzhou Eyes are added as new city symbols for the mall. By combining the dynamic and simple shape with advanced multimedia optoelectronics Technology has given Zhonghua Plaza a brand new urban business image.

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